Having a brand and marketing strategy for your business is essential. But how do you create one? Lesson 1 of our comprehensive 20-part co...

What, exactly, is a brand? Why does your small business or start-up need one? What does it do? What is a brand strategy? These are some o...

How brands create powerful fictions in our minds that lead us to buy their products and be happy doing it The most powerful thing you can...

I want to talk about the relationship between branding and marketing and the different views and approaches people have. See, the relatio...