Marketing

Everything you ever wanted to know about strategic branding but were afraid to ask...

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Brian Fleming

Nov 2, 2018
1 min

Introduction to Creating a Marketing & Branding Strategy

Having a brand and marketing strategy for your business is essential. But how do you create one? Lesson 1 of our comprehensive 20-part...

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Brian Fleming

Nov 1, 2018
1 min

What the hell is a brand?

What, exactly, is a brand? Why does your small business or start-up need one? What does it do? What is a brand strategy? These are some...

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Brian Fleming

Oct 26, 2018
13 min

My Time-Travelling Magic Turkish Carpet

How brands create powerful fictions in our minds that lead us to buy their products and be happy doing it The most powerful thing you can...

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Marketing or branding – which comes first?

Brian Fleming

Oct 3, 2018
3 min

Marketing or branding – which comes first?

I want to talk about the relationship between branding and marketing and the different views and approaches people have. See, the...

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Everything you ever wanted to know about strategic branding but were afraid to ask...

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