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Everything you ever wanted to know about strategic branding but were afraid to ask...

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Brian Fleming

Nov 2, 2018
1 min

Introduction to Creating a Marketing & Branding Strategy

Having a brand and marketing strategy for your business is essential. But how do you create one? Lesson 1 of our comprehensive 20-part course on strategic br...

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Brian Fleming

Nov 1, 2018
1 min

What the hell is a brand?

What, exactly, is a brand? Why does your small business or start-up need one? What does it do? What is a brand strategy? These are some of the topics covered...

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Brian Fleming

Oct 26, 2018
13 min

My Time-Travelling Magic Turkish Carpet

How brands create powerful fictions in our minds that lead us to buy their products and be happy doing it The most powerful thing you can do as a brand isn’t...

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Brian Fleming

Oct 3, 2018
3 min

Marketing or branding – which comes first?

I want to talk about the relationship between branding and marketing and the different views and approaches people have. See, the relationship between market...

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