Mongrel Courses, Coaching & Workshops
Get the clarity, direction and focus you need to find your business idea and turn it into a powerful, marketable brand using our 7-step Make Your Mark strategic branding and marketing system.
Online, offline,
public, corporate
We offer four ways to access our Mongrel coaching and Make Your Mark system based on your time, needs, location, motivation and, of course, budget. Whichever you choose, we guarantee our dedication to helping you reach your goal.
Online
Coaching
In-person
Coaching
Public
Workshops
Access our courses and coaching at your convenience from anywhere in the world. All you need is a laptop and dedication.
Nothing beats in-person coaching to keep you motivated, accountable and focused on achieving your goal. But you have to be in Prague.
Want to test the waters first? Our 3-hour evening workshops are a perfect way to get you started – but you have to be in Prague.
Corporate
Workshops
Our half- and full-day workshops are prefect for companies that want to train their marketing, branding, creative or even sales teams.
"Brian helped me go from zero to a full-flown business within about six months. He is super easy to work with. He's a great teacher, he's full of knowledge and he listens. He doesn't just tell you what to do but teaches you how to do it and he tries to really understand where you're coming from and what you want to do, what's your business, and he helps you realize your dream. "
– David Smith
CEO & Founder
Present With Power
idea to market
in 7 STEPS
Get the clarity, direction and focus you need to find your business idea and turn it into a powerful, marketable brand using our 7-step Make Your Mark strategic branding and marketing system.
1.
Everything Starts With Your Killer Idea
Find and develop your big idea and zone in on the problem you'll solve so you can can start to carve out a unique niche of your own.
Tools you'll use:
-
Ideal Niche Framework
-
Big Idea Locator Model
-
Problem Solver Diagram
2.
Give 'Em Something Great To Believe In
Use your vision, values and story to attract an avid and loyal base of customers who’ll spread your message for you.
Tools you'll use:
-
Core Story Template
-
Vision & Values Model
-
Mood Boards
3.
Make An Offer They Can't Refuse
Solve a problem and craft a compelling core offer that will attract and convert targeted customers who’re ready and eager to buy.
Tools you'll use:
-
Problem & Solution Hierarchies
-
Objection Minimizer Model
-
Value Ladder
4.
Get Your Hook In 'Em And Keep It There
Use your features and benefits to show customers how you’ll make their lives better and trigger the impulses that will make them buy.
Tools you'll use:
-
Feature-to-Benefit Escalator
-
Benefit Hierarchy
-
Loss Hierarchy
5.
Hit 'Em Right Where It Feels Good
Know and understand your customers and your competition to start driving
high-quality leads that are ready to close.
Tools you'll use:
-
Desire-Fear Framework
-
Target Story Template
-
Awareness Stage Ladder
6.
Don’t Settle For Just A Slice Of The Pie
Carve out your own niche and position yourself to be the brand that people notice and choose with a singular value proposition.
Tools you'll use:
-
Positioning Maps
-
Perceptual Mapping Model
-
Value Formula
7.
Make A Killer 1st, 2nd and 3rd Impression
Create a distinctive voice, personality and look that will turn you from an anonymous stranger into a trusted friend.
Tools you'll use:
-
Core Message Generator
-
Brand Voice Template
-
Color Mapping
BONUS!
Dominate Your Market
Create a strategy to communicate
your message, market your brand and attract the right customers at the right time.
Tools you'll use:
-
Strategy Template
-
Customer Acquisition Funnel
-
Content Marketing Framework
"Working with Brian was a big success. He helped me articulate a new marketing strategy. We worked on a new brand. We made a really, really beautiful new website. And I'm happy to say that now, after all of our work together, I'm launching some new products and looking at my business from a new perspective. I recommend Mongrel and Brian to anyone out there looking to revamp your business or come up with a new strategy.
– Steve Willis
CEO & Founder
Steve Willis Training
online courses &
coaching
To help you access your essential Make Your Mark training and coaching no matter where in the world you're located, we offer online courses as well as online group and individual coaching.
Online
Course
Work your way through our Make Your Mark system at your own pace using content-packed video lectures with helpful graphics, work assignments, a workbook and hundreds of real-world examples to show you how to build and execute your brand.
Online Group Coaching
Work with10-12 students via video conferencing as Brian leads you through practical assignments, critiques and improves your work, shows you how to think critically about your ideas, and gives you the tools to successfully market your brand.
Online One-on-One Coaching
Work directly with Brian via video conferencing as he digs deep into your thoughts and ideas, focuses them on what's most potent and important, and directs you in building and marketing your business as a powerful brand with a singular message.
In-person
coaching
To help you get the full benefit of working your way through our Make Your Mark system with a Brian, we offer in-person group and individual coaching in our headquarters in Prague, Czech Republic.
In-Person Group Coaching
Work with10-12 students in weekly workshops where Brian leads you through practical assignments, critiques and improves your work, shows you how to think critically about your ideas, and gives you the tools to successfully market your brand.
In-Person One-on-One Coaching
Work directly with Brian in personalized sessions where he digs deep into your ideas, focuses them on what's most potent and important, and directs you in building and marketing your business as a powerful brand with a singular message.
Brian's expertise and approach – straightforward, no BS, get-things-done – has really worked for me and has helped me become much more clear and confident in what I do and how to communicate this to the market. He helped me focus my idea and identify a target market and offer that would attract this market. He really helped me stay focused and execute this idea. And he's a fantastic guy and fun to work with.
– Fredrick Lyhagen
CEO & Founder
Mindcore
Evening workshops to help you find your way and get you started
The hardest part is always getting started. Taking your first steps. Knowing that you're going in the right direction. To help people get started and get going on their road to success, we offer three introductory in-person workshops at our headquarters in Prague, Czech Republic.
Find & Develop
Your Idea
Find Your Vision, Purpose & Story
Create a Compelling Core Offer
Every business starts with an idea. But how do you come up with that idea? This workshop will walk you through exercises to help you find and develop your business idea so you can start to carve out a unique niche of your own.
After coming up with your idea, you need a creal vision to propel your it forward. In this workshop you'll develop your vision, find your purpose and craft your driving story that will give your idea the direction it needs.
Without a great offer, customers won't buy. In this workshop you'll learn the essential ingredients that make up a powerful offer and put them together in a way customers won't be able to resist.
corporate workshops
and training
For internal marketing, branding and creative teams, we offer in-house half-day, full-day and custom workshops at your offices.
Half-day
Workshops
In this half-day workshop, we cover and dig deep into a single topic from our Make Your Mark system based on your needs, to help your teams learn essential branding and marketing skills.
Full-day
Workshops
In this full-day workshop, we cover and dig deep into up to three topics from our Make Your Mark system based on your needs, to help your teams learn essential branding and marketing skills.
Custom
Workshops
Custom workshops are tailored to your specific needs in regard to content, duration and scheduling. They can dig into specific topics from our Make Your Mark system or can cover topics of your choice.
"There's a simple formula for success that is: Success = Your Idea * Your Ability to Execute Your Idea. I created the Make your Mark system to help people find an idea that is both true to them and marketable, and then to turn that idea into a vision that will drive them and, finally, to turn their vision into as a sharply-focused brand that customers will be excited to buy from."
– Brian Fleming
CEO & Founder
Mongrel Strategic Marketing & Branding
FIND OUT MORE
Fill out the form on the right.
We'll be in touch as soon as possible to speak with you directly about finding your idea and turning it into a powerful brand customers will be excited to buy from.