Mongrel Courses, Coaching & Workshops
Get the clarity, direction and focus you need to find your business idea and turn it into a powerful, marketable brand using our 7-step Make Your Mark strategic branding and marketing system.
Online, offline,
public, corporate
We offer four ways to access our Mongrel coaching and Make Your Mark system based on your time, needs, location, motivation and, of course, budget. Whichever you choose, we guarantee our dedication to helping you reach your goal.
Online
Coaching
In-person
Coaching
Public
Workshops
Access our courses and coaching at your convenience from anywhere in the world. All you need is a laptop and dedication.
Nothing beats in-person coaching to keep you motivated, accountable and focused on achieving your goal. But you have to be in Prague.
Want to test the waters first? Our 3-hour evening workshops are a perfect way to get you started – but you have to be in Prague.
Corporate
Workshops
Our half- and full-day workshops are prefect for companies that want to train their marketing, branding, creative or even sales teams.
"Brian helped me go from zero to a full-flown business within about six months. He is super easy to work with. He's a great teacher, he's full of knowledge and he listens. He doesn't just tell you what to do but teaches you how to do it and he tries to really understand where you're coming from and what you want to do, what's your business, and he helps you realize your dream. "
– David Smith
CEO & Founder
Present With Power
Dave Smith, Present With Power, www.presentwithpower.eu
idea to market
in 7 STEPS
Get the clarity, direction and focus you need to find your business idea and turn it into a powerful, marketable brand using our 7-step Make Your Mark strategic branding and marketing system.
1.
Everything Starts With Your Killer Idea
Find and develop your big idea and zone in on the problem you'll solve so you can can start to carve out a unique niche of your own.
Tools you'll use:
-
Ideal Niche Framework
-
Big Idea Locator Model
-
Problem Solver Diagram
2.
Give 'Em Something Great To Believe In
Use your vision, values and story to attract an avid and loyal base of customers who’ll spread your message for you.
Tools you'll use:
-
Core Story Template
-
Vision & Values Model
-
Mood Boards
3.
Make An Offer They Can't Refuse
Solve a problem and craft a compelling core offer that will attract and convert targeted customers who’re ready and eager to buy.
Tools you'll use:
-
Problem & Solution Hierarchies
-
Objection Minimizer Model
-
Value Ladder
4.
Get Your Hook In 'Em And Keep It There
Use your features and benefits to show customers how you’ll make their lives better and trigger the impulses that will make them buy.
Tools you'll use:
-
Feature-to-Benefit Escalator
-
Benefit Hierarchy
-
Loss Hierarchy
5.
Hit 'Em Right Where It Feels Good
Know and understand your customers and your competition to start driving
high-quality leads that are ready to close.
Tools you'll use:
-
Desire-Fear Framework
-
Target Story Template
-
Awareness Stage Ladder
6.
Don’t Settle For Just A Slice Of The Pie
Carve out your own niche and position yourself to be the brand that people notice and choose with a singular value proposition.
Tools you'll use:
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Positioning Maps
-
Perceptual Mapping Model
-
Value Formula
7.
Make A Killer 1st, 2nd and 3rd Impression
Create a distinctive voice, personality and look that will turn you from an anonymous stranger into a trusted friend.
Tools you'll use:
-
Core Message Generator
-
Brand Voice Template
-
Color Mapping